The creative process

When you look at a finished product you don't usually realize that there are about 50 steps taken to get that product to the shelf or to your hands. I'm here to show you a little bit about how Sea Culture's products go from idea to reality.

Here's what a typical inspiration board looks like for us as we go season to season creating clothing that works in the city and by the coast.


I do the designing and sketching for mostly all the products at the moment and its probably the most calm part of my day. I refer to my dads style, the classic maritime style, and the comfortable/relaxed beach style for inspiration on each sketch. I like to take classic menswear items and turn them into more functional and stylish creations that remind you of stepping out on the dock and enjoying the sunset.

Usually, I take a product that I wear all the time and tweak it. For our summer polo shirts, I took my favorite polo, broke it down into sketches, and then added all the extra details that I thought work better.

Fabric sourcing

We work with a number of USA based fabric mills and fabric mills overseas as well. They provide us with a ton of samples of fabric and we pick and choose each one. I'm a big fabric guy and love seeing all the new styles, so when I get a box of samples in the mail its like Christmas morning. Here are some fabrics we get from our mills, some are made with recycled polyester and organic cotton.

Sampling after sampling after sampling

This step is all trial and error. I've spent hours upon hours revising samples and making them absolutely perfect for our customers.

Here's our duffel bag that is going through its second round of sampling. We added sails from a sailboat to the inside liner for stability and it took 2 rounds of sampling to get right. Notice the cut out paper tag that's stuck on with a thumbtack, super professional over here.

This is the first sample of our summer polo shirt. The length was way too long and needed to get taken in a couple inches. The button placket was way too thick and needed to be thinner. We also ended up changing our embroidery around and making the thread tone on tone, I did this because I noticed every brand would just slap their logo on the chest for branding and forget about the fit and overall look. I wanted this polo to stand as a benchmark for our future products: simple in design, durable as hell, made for the boat and the bar.

Here is a great example of our final revisions on a future product.

I wanted to make a hat with a sun faded color palette that reminded me of my favorite hat growing up. I also thought adding an inside mesh liner to the front panels made it unique and resistant to sweat stains. There were three rounds of sampling for that mesh to come out right. Lastly, I noticed every hat I wore that was a brighter color had a fingerprint stain on the inside brim, mainly from picking up a fish or just roughing it up on the golf course. I made the decision to make every one of our hats have a dark navy brim so you can't see any fingerprint marks or stains.


So, there's a little insight on what the process usually looks like for getting a Sea Culture item off the paper as an idea and into your hands as an expertly crafted finished product.

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Keep sailin'

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